Canvas Me amplifies your open job opportunities by humanizing your salon, spa, or barbershop. The Canvas Me opportunity template provides you with the keys to success when highlighting your business to attract the right culture fit. Here are 7 tips to take full advantage of all Canvas Me offers. Check out our video and our top tips below
1. Humanize yourself through video.
People buy into people, and so attracting the right person means you as an owner/leader need to humanize yourself in a way that forms connection. Not only can you introduce yourself to potential employees via a written bio, BUT you can upload a video of yourself and pin it right to your Canvas Me Opportunity! Tell potential employees who you are, why you started the business, and why they would want to join your salon, spa, or barbershop in this purpose.
2. Humanize Your Staff through photos and videos.
Your happy employees are your best form of marketing when it comes to recruiting talent! Highlight them on your Canvas Me opportunity posting. Upload photos of the team having fun; showcase a day in the life of one of your staff members and give them a behind the scenes look into your salon or spa.
Gen Zer’s and millennials will search YouTube to get insight into a business before applying -that’s because they want to make sure they connect with the owner and the culture BEFORE they apply. Our Canvas Me Opportunity postings incorporate video for that very reason – unlike traditional job boards you can upload video and imagery to connect with the employee that is meant to join your work family.
Check out Lindsey Guzman’s, owner of Elle.b Salon in Denver, video posted to her opportunity below. She humanizes and highlights her staff in a beautiful way. Don’t feel like you NEED a produced video – an organic video highlighting you and behind the scenes from your iphone is just as effective.
Stat: 29% of Gen Zers said they value an empowering work culture over the 15% that said money. So make sure you really showcase your empowering work culture right on your Canvas Me Career opportunity.
3. Highlight your Values and the Career path.
Value sharing is critical to ensure you and the potential employee are on the same page. In your opinion, your opportunity could highlight an exciting career path – a high paced salon with high-end clients, traveling to shows, educating/mentoring new employees – all things that seem really exciting. However, it may not 100% match up with the candidate that wants to ensure they are home at 6PM every day or has other obligations that are a priority over the everyday hustle. So be sure to be completely transparent with what your role entails and what the potential employee can expect when/if they come to work for you.
4. Ask candidates to upload a video.
Canvas Me makes your life easier when vetting potential employees. You can eliminate initial screening interviews by asking candidates to upload a video. Here are some potential questions you can require before candidates can apply:
– Ask them to upload a video introducing themselves and why they chose the beauty space.
– Ask them to upload a video talking to their values and what they are looking for in their next employer.
– Ask them to upload a video showcasing a technique.
All these questions lead to a deeper understanding of who the candidate is BEFORE you even reach out.
Check out Canvas ME Member click here to see Becca’s video application for a Canvas mentorship opportunity.
5. Talk to philanthropic involvement.
Stat: 60% of Gen Zers want their job to impact the world for the better. They value work Culture over salary. So make sure you highlight community or philanthropic involvement. Are you a green circle salon? Supporting cancer patients with wigs? Potential employees want to feel like they are making a difference in the world. Show them how they can do that by joining your team.
6. Education & Benefits
No one wants to remain stagnant – talk about all the amazing education opportunities that they will have that will set them up for success! Get them so excited to join your team and start learning. Do you offer 401K, vacation, sick time? Outline all of that and make sure they know what they are getting.
7. Outline the pay
While culture and philanthropic initiatives matter they still need to pay the bills. Outline in full transparency what the pay structure at your salon or spa looks like.
8. Share your opportunity with the world
Canvas Me opportunities look beautiful – so share it on your social channels and drive candidates to submit their canvas portfolio. It will save you hours of vetting time to vet via canvas portfolio than it would from a word doc.
