- Publish your job opportunities online in a way that caters to the new potential employee.
The first step to reel in applicants for your open positions is to publish your job opportunities online – leveraging an online job board to spread the word of your amazing opportunity.… But we hear you, most job boards are boring and don’t typically share a story of your brand and your culture nor does it cater to the NEW market of potential employees.
Who is the new potential employee? We are glad you asked. It’s no secret that finding talent has been a challenging task to say the least. Every salon, spa and barbershop these days is looking to hire and when there’s lots of demand and low supply you really have to get your “A” game on in order to stand out. In today’s job seekers market standing apart from your competitors is the key to your success. Flooded with options and a new way of work life has the new potential employee looking for very specific opportunities that not only enhance their career but work with their new way of living.:
Here are some things the new potential employee is looking at that you should be highlighting in your career opportunities:
- Your culture – your culture speaks volumes of your core values and how you treat your employees. Salons, spas and barbershops that have an inclusive, empathetic, nurturing culture can really shine here.
- Your benefits – do your benefits offer more flexibility for the potential employee? Every other Friday off? No weekends?
- Growth path and education – does your beauty/barber business offer a clear growth path that includes top notch education?
- Strong Leadership & Communication – do you have a really strong team? Highlight what that looks like and how they will support this new hire.
- Happy employees – your happy employees are your best form of marketing. They can and will shout from the mountain tops to help you add to the team. Highlight these happy employees and how they’ve grown in your business will help you connect with your next superstar.
Highlighting these can for sure help your business stand out.. But … how do you highlight your vibrant culture through words on a traditional job board? How do you showcase a day-in-the-life through your happy employees via words on a job board? You can certainly write about it… but we know that most likely the market you are trying to attract (ehem gen z and millennials) is just not motivated or inspired by reading words. This new potential employee wants to consume video – which is why their top platform to learn more about a company is YouTube. It’s also a way for these potential employees to get a good authentic look behind the scenes of your brand where they can make a decision on whether or not working for you is in alignment with their goals and values.
If you posted your career opportunity on the first and only beauty industry platform Canvas Me – well, then you are on the right path. Canvas me provides a career opportunity template that allows the business owner to upload videos of a day in-the-life OR capture moments that highlight core values and mission. Beauty business owners can highlight a video from their staff members who share stories about working for your company in a way that connects with future talent. Beauty business owners can also upload a video of themselves talking about their mission, their story and their purpose. All to inspire up and coming talent to line up at the door. Fact: if your leadership can shine through on these videos, potential candidates will want to follow.
60% of new potential employees are only willing to spend 15 minutes or less on a job application. Kudos to Canvas Me businesses who empower their potential candidates to apply using their Canvas Me portfolios and with a click of a button – T minus 5 minutes.
2. Create a Careers webpage and drive people to this page.
In order to get a pool of beauty professionals – you need to create a strategy that drives interested candidates back to a page that highlights your opportunity. This page should outline the facts; roles, responsibilities, and requirements as well as the features about your business that make your salon, spa or barbershop standout that we listed above – things like culture, happy employees etc. ..And without sounding like a broken record, incorporate video. Video not only speaks the language of your new potential employee but it speaks a thousand words. And we aren’t talking about the overly produced production company kind of video, we are talking about a good authentic video – right from your phone – to build authenticity and showcase your business in a way that connects with the right potential beauty professional. In fact, 55% of active job seekers said employee-generated video would be more credible/trustworthy than company-produced video.
This landing page will empower your recruitment marketing efforts as you advertise your career opening through social, email and more. You can link interested candidates back to this page where they can get a better sense of what the opportunity entails.
Not only will this career page empower you to connect with potential beauty professionals when you are actively hiring, but, it will help you drive a pool of candidates even when you aren’t actively hiring… because, let’s be real, you should always be hiring. You never know when someone will move, go on leave or leave for a competitive offer – your active career page will empower you to come from a place of proactivity versus reactive. You can simply revisit those in your application funnel when you need to start hiring again.
But we get it -building and updating a careers page can be challenging – especially if you are relying on a web developer to do this for you. If your opportunity lives on Canvas Me you are one step ahead of the curve. Not only does Canvas Me outline all the components for a successful career page, but, Canvas Me career pages can be leveraged like a landing page. You can share your custom canvas me URL link like a website and drive anyone to your career page where they can watch video, read your benefits and more. So add your canvas me opportunity link to your website, link in bio on Instagram, share it on FB and blast it out via email. Did we mention potential candidates can also apply with a click of a button? Making it easy and more attractive to apply to your career opportunity.
Also with Canvas Me, Once candidates apply you will have your own applicant tracking system where you can manage applicants, message them, launch their portfolio and more. Beats a stack of resumes if you ask me.
3. Have your employees share your opportunity with their audience.
Your happy employees are your best form of marketing when it comes to looking for new talent. They are your most authentic voice when it comes to connecting with the right potential candidates. Ask for their help in sharing this amazing opportunity. Many employees are happy to do this, but some might need help in figuring out how – so make it as easy as possible. Here are some ways you can make this easy for them:
- provide them with a “we are hiring” image for social – they can link back to your Canvas Me opportunity OR landing page by pasting the link or link in bio for IG. Making it easy for their followers to get more info
- Ask them to create video content sharing their experience with your salon, spa or barbershop and then add “We’re hiring!” Again, posting the link or link in bio to drive back to your canvas me page or career page.
- Offer an employee referral program where employees get rewarded for referring friends once they are hired.
Check out an example of Elle.b Salons Career opportunity on Canvas Me.
